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Based on 146 reviews
Care for Shell Cordovan

I first used the Cleaner and Conditioner and was very impressed with those results alone! The next step was to apply some Water Resistant Cream and was again very impressed with the results! Step 3 was to apply two thin coats of the Paste Wax Polish on the toes and heels which leveled up the shine once more! Step 4 will be be a dry application of the High Shine Wax on the toes and heels. I do believe that I have become a convert to the Pure Polish line of products. We’ll done!

Cleaner Conditioner
Timothy Turner
Perfect for general cleaning.

I’ve been looking a a general purpose, quick and easy cleaner. Without having to use saddle soap, water etc. This cleaner is perfect for cleaning up excess wax build up and dirt. I first used it on a soft glove leather that had excess wax, was gummed up, lightly soiled. This cleaner did a perfect job of removing wax build up and dirt and left the leather looking as it was when it was new. Very happy with this cleaner for fine dress leather goods, dress shoes, belts, wallets, phone case, watch band etc.

Cleaner Conditioner
Rashid Alblooshi
Excellent products

Thank you for the hard work and keep it up

My brown shoes look great again

Love this product - best part is the zero VOC's

Cleaner Conditioner
Gerard Lazorko
Wonderful - highly recommend

Love this product - best part is the zero VOC's

Black Tie Bundle
Gerard Lazorko
Smells nice and looks great!

Love this product - best part is the zero VOC's


As good as Saphir and environmentally friendly too!

A Good Polish

This water resistant cream polish has more of a paste consistency. It goes on easily and conditions the leather and provides a water resistant moderate gloss shine. Recommended!

The only polish I use !

The only polish I use ! The smell is perfect and the quality of these products is definitely above the other similar polishes. On top of this all natural, so what more could we ask for !

Very Impressed

Just tried the Pure Patina Bundle on my Shinki Haikku Horsebutt derby's and could not be happier. The product goes on easy and shines with little effort. I haven't used the wax but the conditioner and polish smells great.

Black Cream Polish
Taimur Choudhry
Excellent Quality

Finally there is a product that is as good as Saphir but without the harmful ingredients. So, it's technically Better!

Black Tie Bundle
Tim Briggs
Great Products!!!!

After various recommendations online, I purchased several Pure products. First, I love that these are made in America, secondly, they are fantastic! Co-workers noticed right away that something was different!

Great polishing cloth

It does such a great job I ordered three of them. Thanks

High Shine Wax Polish
David Cordovan guy 21 shell shoes

Honestly, better than expected. (the smell of the pure polish products are amazing) they smell and work fantastic!

Amazing product

Kind of a combination between wax polish and cream polish. Basically the best of both worlds in an easy way to get a great chain, right off the bat. Extra bonus is weather protection for your shoes, as the wax component is water repellent and scuff repellent. I find this weather resistant polish to be particularly favorable for Cordovan leather.

Good stuff!!

No matter the color of shoes or boots black.. doesn't matter...Pure Polish Neutral Cream Polish will make em pop.. wow what a nice shine!!

Worthy of it’s name

A friend suggested it for putting a shine on shrunken bison. It exceeded my high expectations, I may finally get the mirror shine on my shoes. Smells great.

Great value

Purchase several polishes and I’m very happy with the quality and results. Thanks.

Great product

I have many creams for conditioning my shoes, it's the best thing you can do and the most important in the long run. This is by far one of my favorites, it's easy to apply, it gets into the leather fast and completely and the smell is amazing. I am tempted to use this on my hands :)

My shoes are happy

I love shining my shoes and when I have time, I spend hours mirror shining them. This is the first time I use pure polish products and I am really excited by the results. Shining takes less time and looks even better and the smell is great. Also it is so good to know that my shoes are getting only natural ingredients. I invested many years and a big financial efort to build a collection of classic shoes. Along the years I have tried many products and there are VERY few of this quality. Glad I discovered you. Thank you.

High Shine Wax Polish
Peter Harrison
Superior product

This high shine product performs just as promised. If you’re interested in achieving a mirror shine and you’re willing to put in the effort, this is a product you should try.

Blue on Blue

The Navy Blue did the trick on my truck. It is like being back to normal again

Good stuff

I wanted to add an extra measure of water resistance to a pair of new shell. The cream enhanced the shine, but you need to know what you’re doing. The cream residue would rather stay in the corners and seams. So, after your application dries, you’ll want to give your shoes a vigorous brushing to prevent buildup. Excellent product.