Shoe Polish and Leather Care Blog

Announcing Pure Polish Shell Cordovan Cream. Developed in-collaboration with men's style and footwear blogger, podcaster, and influencer David Levin "Shellvedge" Pure Polish Shell Cordovan Cream is designed to be the best care product for shell cordovan on the global leather care market!

In this video, Pure Polish Owner Andy answers a first time customer's question regarding which products to use first. There's a quick demonstration on how to use Leather Cleaner & Conditioner, for basic cleaning and conditioning, as shown on a pair of Allen Edmonds black wingtip derby brogues which were caught in a summer rain storm.

In this video, Pure Polish Owner Andy breaks down the details on High Shine Wax Shoe Polish. What it's used for, what types of footwear its recommended to be used on, and what it isn't.

Andy also gives a brief demonstration on a pair of Italian leather split-toe derbies, where he adds two layers of High Shine, and achieves a nice reflective shine in short time, to both the toe and heel quarters.

Our good friends over at Boardroom Socks published a fantastic article on leather dress shoe care, utilizing the recommended base-set of care tools...

This pair of Justin Boots men’s leather cowboy boots had some micro scratches on the toes and heels from tromping around outside in the grass and sticks this last weekend.

Here’s a pair of 31 year old vintage Church’s “Custom Grade” semi-brogue oxfords that’s were brought back to life with the full range of our products. Laces by Fintoco.

In this video, Pure Polish Owner Andy goes to explain the care differences between exotic leather (including lizard, snake, eel, etc.) and hot stuffed leathers like Chromexcel and Shell Cordovan. 

Pure Polish Owner & Maker Andy shows us his latest batch of White Cream Polish, and when and how to use it for non-footwear leather goods, such as purses, belts, handbags, etc.

Same great products, new look and feel! 

Today, Easter Sunday, 2021, we're launching an upgrade to our entire product line. Along with packaging upgrades, we're improving the look and feel to a more sensory-adaptive look, with the color of the polish on the label itself. 

Read more and see! 

It can feel tragic when you break your beautiful mirror shine on your leather dress shoes. Especially after you spent so long building and perfecting it, all the way up from the base leather. However, there are some shortcuts to fixing it, that take much less time than the initial process that's required for the build-up. 

In this video, Andy demonstrates one of those techniques, using the fresh underlying layer of solvent on a tin of High Shine Paste/Wax Polish. 

We were asked this question in a comment on the Goodyear Welt Subreddit recently, and thought we'd elaborate a bit more about what goes into polish in-general, as well as what we specifically add to ours – ie. what makes Pure Polish special.

Here are some of the top social media posts using Pure Polish Products from the week of June 15-21, 2020.