We were asked this question in a comment on theGoodyear Welt Subredditrecently, and thought we'd elaborate a bit more about what goes into polish in-general, as well as what we specifically add to ours – ie. what makes Pure Polish special.
Choosing which color of polish to buy for your valued pair of shoes can sometimes be tricky. Photos show a wide-range of leathers using a single polish color: For example, Walnut can be used to bring out the reddish tones in a lighter brown leather, or can be used to tone down the reds and accent the browns in a burgundy or mahogany colored leather.
To make it trickier, there is no one single uniform "color name" that we all use. From the leather industry, to the shoe industry, to the leather care industry, we all select a name that best represents our intended audience, and then hope they can figure it out by looking at the pictures.
So as to not totally confuse you, we created this line-up of common shoe colors and leathers, to show you which color polishes we would select to best "color match" the leather.