Shoe Polish and Leather Care Blog

In this video, Pure Polish Owner Andy breaks down the details on High Shine Wax Shoe Polish. What it's used for, what types of footwear its recommended to be used on, and what it isn't.

Andy also gives a brief demonstration on a pair of Italian leather split-toe derbies, where he adds two layers of High Shine, and achieves a nice reflective shine in short time, to both the toe and heel quarters.

It can feel tragic when you break your beautiful mirror shine on your leather dress shoes. Especially after you spent so long building and perfecting it, all the way up from the base leather. However, there are some shortcuts to fixing it, that take much less time than the initial process that's required for the build-up. 

In this video, Andy demonstrates one of those techniques, using the fresh underlying layer of solvent on a tin of High Shine Paste/Wax Polish. 

Shell Cordovan is an amazing material. It responds very differently to products than standard calfskin leather. In fact, we often just recommend a damp wipe-down, brushing, and some Neutral Cream Polish, to keep your shell in good shape, most of the time. This allows it to develop a natural patina or fade, and still stay protected.

However, every once in a while, we want to mirror shine our shoes, or add some additional protection. Today was one of those times.

Here's a walkthrough on our process for restoring a pair of Vintage Florsheim Imperial Wingtip Full-Brogue Oxfords.

They were given new life recently, using only our products for a full restore from start-to-finish.

Picked up from the bottom shelf of a thrift store for $4, we recognized that the leather still had a lot of life left in them, if given some love and chemistry attention.

This morning, before I stepped outside on this brisk and blustery Winter day here in Bend, I conditioned my Allen Edmonds Weybridge Walnut Calfskin Oxfords. Bend has a very dry desert climate, so it dries out leather super-quickly. This is why it's super important to keep it conditioned, so that it doesn't crack. 

The trick for getting the most from your Cleaner Conditioner is to apply it with your fingertips. Then you aren't leveraging the cleaning oils as much as the conditioning oils.

11-minute video where Andy shows how to apply Paste/Wax Polish to the toes and heels of your leather shoes and boots. Andy gives descriptions of the "how's" and "why's" of using Wax versus Cream, where and why to apply it, and the different application techniques.

8 minute how-to video going in-depth on routine shoe shine and care for black men's dress shoes, using Pure Polish Black Cream Polish on some vintage Crockett & Jones two-eyelet derbies. Descriptions of why you do each step, what to look for, and what to avoid.

Cleaning and conditioning suede is rarely done properly, and is usually done using rather harsh, smelly, chemicals. The biggest concern with suede...

Allen Edmonds Arlington Kiltie Loafers given a mirror shine with Pure Polish Products High Shine Paste Polish.

Pure Polish Products presents a video on routine shoe shine and leather care. Demonstrated by Andy on an older pair of Johnston Murphy Derbies.

Pure Polish Andy shares all the master tips in this video - From Start to Mirror